There are several methods a company can use to capture and captivate its audience’s attention.
Why Traditional Marketing verses Digital Marketing?
Marketing is one such method that is also an essential function in a corporation,as it allows to acquire customers’ engagement.
.There are two modes of marketing. First is traditional marketing, a classical marketing style, and another is digital marketing,a modern style of marketing.Both are exemplary,as they both have advantages and disadvantages.Traditional marketing has been in existence for years.On the other hand,the digital medium is a more recent entry into the world of marketing.Interestingly,since the emergence and expansion of digitalization, traditional v/s digital marketing has its own importance. Both traditional and digital marketing are significantly diverse from each other. Though they have a few similarities, these marketing methods are special in their functioning.Thus,deciding between both relies completely on the target audience and the companies that want to employ it.
Both Digital Marketing v/s Traditional Marketing has its own benefits and Challenges,we had to Better understand both and utilise as per the Business Requirement.
What isTraditional Marketing?
Traditional Marketing if we go to the old basis then it is the buying and selling from a Shop. In other words it is the Marketing of any product without using the Internet. In Traditional Marketing we use Printed Advertisements Materials,Promotions,Flyers News Papers,Magazines,T.V.Ads,Billboards, Radio Ads. Initially any Organisation uses Traditional Marketing for promoting their products and then switches to Digital Marketing.
What is Digital Marketing?
Digital Marketing involves the Internet.Digital Marketing is also called online Marketing. Any Marketing which uses Electronic Devices for the Marketing or Promotion of their products is Digital Marketing. Digital Marketing typically refers to online marketing campaigns appearing on a computer,phone,tablet,or other device.It can in clude online video,display ads, search engine marketing, paid social ads and social media posts.
Difference BetweenTraditional v/s Digital Marketing However,there is a huge difference between traditional marketing and digital marketing.While traditional marketing refers to all the old-fashioned ways of marketing a product via print media and electronic media,digital marketing involves technology and digital media.
Typical Traditional Marketing Includes
1.Radio and T.V.Commercials
2.Mails and Post Cards
3.Magazines and News Papers Advertizements Telephone calls or Text Messages. 5.Billboards & Fliers.
Digital Marketing is a term for the entire marketing strategy in which companies and brand endorsers reach their consumers through advertisements,emails, web applications,mobile applications,search engines, influencers, and paid promotions through social media.These techniques are not physical,so they cut back the inventory,transportation, and other connected expenses.
Social media has gained immense popularity over the past couple of years. Almost every company or brand has started advertising and broadcasting their products and services on various social media giants.Therefore,these techniques are growing globally, making marketing easier than traditional marketing methods
.
Various Platforms of Digital & Traditional Marketing
1. Search Engine Optimization (SEO):Optimizing online content to improve its visibility in search engine results.
2. Social Media Marketing
:Using social media platforms like What’sup,Youtube,Instagram to promote products or services and connect with the audience.
3.Content Marketing
:Creating and distributing valuable content like Videos,Photos,Texts to attract and retain a target audience.
4.Email Marketing
:Sending targeted Mails & messages to a group of people via email to promote products or services.
5.Search Engine Marketing (SEM)
:Using paid advertisements to appear in search engine results.
6.AffiliateMarketing
:Partnership with other businesses or individuals to promote products and earn a commission for each sale.
Digital marketing allows businesses to r each a global audience,track the effectiveness of campaigns more accurately,and engage with customers in real-time through various online channels.
Digital marketing is mainly about leveraging online channels and technologies to promote products or services.It involves creating strategies to reach,engage and convert a target audience using digital platforms.The primary focus areas of digital marketing include:
1.OnlinePresence:Establishingandmaintainingastrongonlinepresence throughwebsites,socialmedia,andotherdigitalplatforms.
2.AudienceTargeting:Identifyingandreachingaspecificaudiencethrough targetedmarketingeffortsbasedondemographics,interests,andonline behaviour.
3.ContentCreation:Developingvaluableandrelevantcontenttoattractandretain thetargetaudience,includingblogposts,videos,images,andothermedia.
4.DataAnalytics:Utilisingdataandanalyticstoolstomeasureandanalysethe performanceofdigitalmarketingcampaigns,enablingdata-driven decision-making.
5.SearchEngineOptimization(SEO):Optimizationofonlinecontenttoimproveits visibilityinsearchengineresults,increasingorganictraffic.
6.PaidAdvertising:Runningonlineadvertisingcampaigns,suchaspay-per-click (PPC)ads,onplatformslikeGoogleAdsorsocialmediatodrivetargetedtraffic.
7.SocialMediaEngagement:Buildingandmaintainingapresenceonsocial mediaplatformstoconnectwithcustomers,increasebrandawareness,anddrive traffic.
Thegoalistousedigitalchannelseffectivelytogenerateleads,increasesales, andbuildastrongonlinebrandpresence.Digitalmarketingallowsbusinessesto adapttochangingconsumerbehavioursandengagewiththeiraudiencein real-time.
TraditionalMarketing
1.Reliesonofflinechannelslikeprint(newspapers,magazines),broadcast(TV, radio),directmail,andoutdooradvertising2.Targetsabroaderaudiencewithout thesamelevelofprecisionasdigitalmarketing.
3.Interactionsaregenerallyone-way,withlimitedreal-timefeedbackor engagement.
4.Measurementofcampaigneffectivenessisoftenmorechallengingandless immediatecomparedtodigitalmarketing
.5.Mayrequirehigherbudgetsforproductionanddistributionofmaterials, especiallyinbroadcastorprint.
6.Campaignsmayhavealongerproductiontimeline,andadjustmentscanbe slower.
IncomefromDigitalandTraditionalMarketing
DigitalMarketingtodayhasdevelopedhugeearningDimensions,ifapersonis involvedfullyhecanearnlotofmoneyfrommultiplesourcesofIncomefrom DigitalMarketing
WhereasTraditionalMarketinghasalimitedscopetoearntodayasthisisthe oldsystemofMarketingandOrganisationsareApproachingtowardsDigital Marketing.
WhyisDigitalMarketingImportant?
Anytypeofmarketingcanhelpyourbusinessthrive.However,digital marketinghasbecomeincreasinglyimportantbecauseofhowaccessible digitalchannelsare.Infact,therewere billionsofinternetusersglobally.
Fromsocialmediatotextmessages,therearemanywaystousedigital marketingtacticsinordertocommunicatewithyourtargetaudience. Additionally,digitalmarketinghasminimalupfrontcosts,makingita cost-effectivemarketingtechniqueforsmallBusinesses
TheBenefitsofDigitalMarketing
Digitalmarketinghasbecomeprominentlargelybecauseitreachessucha wideaudienceofpeople.However,italsooffersanumberofotheradvantages thatcanboostyourmarketingefforts.Theseareafewofthebenefitsofdigital marketing.
-
- GeographicReach
Whenyoupostanadonline,peoplecanseeitnomatterwheretheyare (providedyouhaven’tlimitedyouradgeographically).Thismakesit
easytogrowyourbusiness’smarketreachandconnectwithalarger audienceacrossdifferentdigitalchannels
CostEffeciency Digitalmarketingnotonlyreachesabroaderaudiencethantraditional marketingbutalsocarriesalowercost.Overheadcostsfornewspaperads, televisionspots,andothertraditionalmarketingopportunitiescanbehigh. Theyalsogiveyoulesscontroloverwhetheryourtargetaudienceswillsee thosemessagesinthefirstplace.
Withdigitalmarketing,youcancreatejust1contentpiecethatdrawsvisitors toyourblogaslongasit’sactive.Youcancreateanemailmarketing campaignthatdeliversmessagestotargetedcustomerlistsonaschedule, andit’seasytochangethatscheduleorthecontentifyouneedtodoso.
Whenyouadditallup,digitalmarketinggivesyoumuchmoreflexibilityand customercontactforyouradspend.
QuantifiableResults Toknowwhetheryourmarketingstrategyworks,youhavetofindouthow manycustomersitattractsandhowmuchrevenueitultimatelydrives.But howdoyoudothatwithanon-digitalmarketingstrategy?
There’salwaysthetraditionaloptionofaskingeachcustomer,“Howdidyou findus?”
Unfortunately,thatdoesn’tworkinallindustries.Manycompaniesdon’tgetto haveone-on-oneconversationswiththeircustomers,andsurveysdon’t alwaysgetcompleteresults.
Withdigitalmarketing,resultsmonitoringissimple.Digitalmarketingsoftware andplatformsautomaticallytrackthenumberofdesiredconversionsthatyou get,whetherthatmeansemailopenrates,visitstoyourhomepage,ordirect purchases.
EasytoTracking
Digitalmarketingallowsyoutogathercustomerdatainawaythat offlinemarketingcan’t.Datacollecteddigitallytendstobemuchmore preciseandspecific.
Howdoyougatherallofthatdatawithoutautomatedtracking?How manyphonerecordswouldyouhavetogothrough?Howmany customerprofiles?Andhowdoyouknowwhohasorhasn’treadthe brochureyousentout?
Withdigitalmarketing,allofthisinformationisalreadyatyour fingertips.
InteractivityandEngagement:
Digitalplatformsprovidedirectinteractionwithaudiences.Social mediachannels,emailcampaigns,andinteractivewebsitecontents allowbusinessestoengagewiththeiraudience,buildrelationships, andrespondtofeedbackinrealtime.
MoreinteractionwithPeoplepublic Digitalmarketingletsyoucommunicatewithyourcustomersinreal-time.More importantly,itletsthemcommunicatewithyou.
Thinkaboutyoursocialmediastrategy.It’sgreatwhenyourtargetaudience seesyourlatestpost,butit’sevenbetterwhentheycommentonitorshareit. Itmeansmorepeoplesurroundingyourproductorservice,aswellas increasedvisibilityeverytimesomeonejoinstheconversation.
Interactivitybenefitsyourcustomersaswell.Theirlevelofengagement increasesastheybecomeactiveparticipantsinyourbrand’sstory.Thatsense ofownershipcancreateastrongsenseofbrandloyalty.
HowcanwecreateourDigitalMarketingStrategy.
1.DecideyourGoalsFirst
2.IdentifyyourCustomersorAudienceDemographically.
3.MakeaproperBudget
4.RefiningyourMarketingEfforts.
GrowthwithDigitalMarketing
Digitalmarketingshouldbeoneoftheprimaryfocusesofalmostany business’soverallmarketingstrategy.Neverbeforehastherebeena waytostayinsuchconsistentcontactwithyourcustomers,and nothingelseoffersthelevelofpersonalizationthatdigitaldatacan provide.Themoreyouembracethepossibilitiesofdigitalmarketing,the moreyou’llbeabletorealiseyourcompany’sgrowthpotential.
Conclusion
Inthepathoftraditionalmarketinganddigitalmarketing,businessesmust recognizethatbothapproacheshavedistinctadvantagesandlimitations. Wheretraditionalmarketinggivesfamiliarity,tangibility,andbroad demographicrequirement,itmayfacechallengesintermsofhigh costs andlimitedinteractivity.Ontheotherhand,digitalmarketingofferstargeted advertising,real-timeanalytics,cost-effectiveness,andglobalreachbut requiresaconstantadaptationtoevolvingtrends.
Themaximummarketingstrategyforabusinessoftenliesinastrategyof traditionalanddigitalapproaches,dependingonthenatureoftheproduct orservice,targetaudience,andoverallmarketingobjectives.Asthe marketingrequirementofDigital continuestobloom,businessesthatcan flourishhasgreateropportunity.SowehadtoconcludethattodayDigital MarketinghasgreateraspectsbothforCustomeraswellasMarketer.
CallToAction
SoallthosewhowantstodevelopthemselfintheMarketingfieldanddevelop theirBusinessshouldoptforDigitalMarketingbycompletetrainingandlearning.
Thegoalistousedigitalchannelseffectivelytogenerateleads,increasesales, andbuildastrongonlinebrandpresence.Digitalmarketingallowsbusinessesto adapttochangingconsumerbehavioursandengagewiththeiraudiencein real time
- GeographicReach